How to Create a Webinar

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down…

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4 Digital News Solutions for the Modern PR Pro

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the…

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Pinterest for Destination Marketing Content

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series,…

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Inside A Blogger’s World

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…

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Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…

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How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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Building a Strong CVB Marketing Plan

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time…

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Destination Marketing Tools – With a Twist

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down…

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