Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and…

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Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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