Managing Expectations: Key Strategies for Destination Success

Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work…

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Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…

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Can Curated Experiences Help Your Tourism Marketing?

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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Creating Sample Travel Itineraries – Dos and Don’ts

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your…

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Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…

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Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

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Financial Benefits of Group Travel

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…

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Insights from TAP Dance 2023

Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…

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What Makes Today’s Tour Guides Successful?

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping…

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Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way…

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