Group Travel Trends: The Evolution of Group Travel

Is group travel dead? My answer: yes and no! Group travel in its most traditional sense – loading 50 seniors on a bus and carting…

Keep Reading

Mastering the Sales Funnel: Essential Strategies for 2024

Unlocking Success Through Effective Prospecting, Cultivating Relationships, Strategic Positioning, and Confident Closing Every profession involves an element of sales, whether you’re pitching ideas, promoting a…

Keep Reading

What Makes Today’s Tour Guides Successful?

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping…

Keep Reading

Managing Expectations: Key Strategies for Destination Success

Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work…

Keep Reading

Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…

Keep Reading

Can Curated Experiences Help Your Tourism Marketing?

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

Keep Reading

Creating Sample Travel Itineraries – Dos and Don’ts

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your…

Keep Reading

Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…

Keep Reading

Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

Keep Reading

Financial Benefits of Group Travel

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5…

Keep Reading