AUTHOR: Jordan Herson
How Destinations Are Responding to Changing Meeting Planner Expectations
In our previous blog, How Meeting Planners Are Choosing Destinations Today, we explored how meeting planners are redefining destination selection around trust, transparency, safety and…
How Meeting Planners Are Choosing Destinations Today
There was a time when selecting a meeting destination felt largely logical. Today, it feels personal. Planning meetings has always required balancing budgets, logistics and…
Maximizing and Proving Trade Show ROI
Trade shows are a significant investment. Between booth space, travel, staffing and time away from the office, the costs add up quickly. Most tradeshow websites justify that…
Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025
Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations…
5 Reasons You Need a CRM for Success in Travel Trade
Understanding CRM: What it is and Why it Matters In the travel trade industry, success depends on effectively managing relationships with clients, suppliers, and partners….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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