Building a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time…
Inspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…
Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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