Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking…

Keep Reading

How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

Keep Reading

The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

Keep Reading

How to Host a Travel Writer: A Guide for Destinations

A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…

Keep Reading

Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…

Keep Reading

5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

Keep Reading

Making the Most of Tourism Media Events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….

Keep Reading

Developing a Strategic Content Marketing Plan

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a…

Keep Reading

5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

Keep Reading

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best…

Keep Reading