AUTHOR: Colleen Onuffer
Developing a Strategic Content Marketing Plan
We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a…
3 Questions to Ask Yourself When Writing for Business
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy…
Top 6 Traits that Successful PR Pros Need
PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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