AUTHOR: Camille Zess

Elements of Top Tourism Campaigns

By Camille Zess | July 20, 2021

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

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How to use Facebook Ads for Tourism

By Camille Zess | July 20, 2021

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Facebook and Tourism Marketing: Best Practices

By Camille Zess | July 20, 2021

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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So what is Content Marketing, actually?

By Camille Zess | August 25, 2017

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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