AUTHOR: Nicole Mahoney

Stewardship in Business

Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of…

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Lifelong Learning

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a…

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Inspired Collaborations: 1+1 is greater than 2

A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing”…

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Easy Research with Online Surveys

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is…

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