AUTHOR: Rhonda Carges
Using Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO…
The Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You…
Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…
Education in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is…
Attracting Chinese Tourists
Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad…
Maximizing and Proving Tradeshow ROI
What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at…
Relationship-Building through eNewsletters
The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled…
Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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