Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking…

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Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I…

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The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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How to Host a Travel Writer: A Guide for Destinations

A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…

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Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…

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5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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Education in the Tourism Industry – It’s Everywhere!

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is…

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Making the Most of Tourism Media Events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….

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