5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide
When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…
Maximizing and Proving Tradeshow ROI
What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at…
Inspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…
Travel Marketing Tips from a Tourist’s Perspective
Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…
Podcasts: A Powerful Tool
In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best…
3 Questions to Ask Yourself When Writing for Business
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy…
Stewardship in Business
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields