Education in the Tourism Industry – It’s Everywhere!

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is…

Keep Reading

How to Market a Destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the…

Keep Reading

Attracting Chinese Tourists

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad…

Keep Reading

Maximizing and Proving Tradeshow ROI

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at…

Keep Reading

Travel Marketing Tips from a Tourist’s Perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…

Keep Reading

Relationship-Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled…

Keep Reading