Data-Driven Decision Making in Tourism
Tourism organizations have more information at their fingertips than ever before. Website analytics, visitor surveys, spending data, online reviews, and economic impact reports can all…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
The Collaborative Mindset: Five Traits That Drive Better Partnerships
Every leader I meet agrees that collaboration is important. It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point…
How to Find the Right Collaboration Partners
Collaboration is one of the most powerful tools available to tourism organizations. It can help stretch limited resources, spark new ideas, reach new audiences, solve…
How to Move Your Organization from Reactive to Proactive Collaboration
In 2016, I launched my podcast Destination on the Left to explore creativity and collaboration in the travel and tourism industry. At the time, I noticed collaboration…
Why Collaboration Is No Longer Optional in Travel and Tourism
For years, collaboration has been an essential part of travel and tourism. In an industry that requires destinations, attractions, lodging and tour operators to work together to create travel product people will buy, collaboration simply happened naturally….
Commitment: World-Changing Collaborations
World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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