The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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Making the Most of Tourism Media Events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….

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5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…

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Inspiration for Destination Marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around…

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