Data-Driven Decision Making in Tourism
Tourism organizations have more information at their fingertips than ever before. Website analytics, visitor surveys, spending data, online reviews, and economic impact reports can all…
Workforce Development Is Everyone’s Job
Since I have been working in the tourism industry, workforce development has been part of the conversation. Earlier in my career, much of the focus…
Loretripping: Turning Local Stories Into Travel Motivation
Travelers have always been drawn to the stories behind a place: the legend tied to an old inn, the trailblazer who once called a community…
How to Turn Destination Stewardship Into a Visitor Experience
When we discuss destination stewardship, it often starts behind the scenes, with a focus on protecting natural resources, preserving cultural traditions, supporting residents, and thinking…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
4 Tips to Plan a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned…
Tourism Advocacy: How Stronger Partnerships Build Stronger Communities
Tourism advocacy often brings to mind meetings with elected officials, legislative priorities, and policy discussions. While those efforts are important, they’re only one piece of…
How to Find the Right Collaboration Partners
Collaboration is one of the most powerful tools available to tourism organizations. It can help stretch limited resources, spark new ideas, reach new audiences, solve…
How Destinations Are Responding to Changing Meeting Planner Expectations
In our previous blog, How Meeting Planners Are Choosing Destinations Today, we explored how meeting planners are redefining destination selection around trust, transparency, safety and…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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