Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…
Driving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…
Destination Positioning: How to Stake Your Claim and Find Your Niche
“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…
Artificial Intelligence In Tourism
Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring…
Changing Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way…
Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…