Understanding Travel Influencers and the Power of Storytelling
By Colleen Onuffer
|
April 2, 2025
Spend a few minutes scrolling on any social media platform and you’ll see dozens of posts created by influencers – from the brand-sponsored posts on…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (12)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (5)
- Travel PR (14)
- Group Travel (23)
Collaboration Toolkit

Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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