What Does It Mean to Operationalize Collaboration and Why Does It Matter?
Most travel and tourism organizations recognize the value of collaboration. But how many have built the processes, systems, and resources necessary to make collaboration an…
From Transactional to Transformational: Rethinking Partnerships
Partnership is one of those words we use a lot in the travel and tourism industry. We have marketing partners. Community partners. Funding partners. Industry partners….
Commitment: World-Changing Collaborations
World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…
The Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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