Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
The Rise of Heritage Travel: A new way for tourists to find themselves
People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury…
Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…
Making the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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