AUTHOR: Camille Zess
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing
Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you…
How Tourism Brand Ambassadors Elevate Your Destination Story
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
Boost Your Results with Effective Tourism Marketing Tracking
Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working,…
Gamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients…
Building an Effective Tourism Marketing Team
When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything…
The Art of Strategic Positioning for Attracting More Visitors
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…
How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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