AUTHOR: Camille Zess

Low-Cost Marketing Tools for Tourism Promotion

By Camille Zess | January 18, 2023

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The…

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Building Relationships for Partnership Marketing

By Camille Zess | December 7, 2022

Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations…

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Looking Ahead: Tourism Marketing of the Future

By Camille Zess | October 19, 2022

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

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2023 Tourism Trends

By Camille Zess | October 5, 2022

In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…

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What the heck is a Facebook Pixel?

By Camille Zess | June 1, 2022

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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Building a Facebook Target Audience for Tourism

By Camille Zess | May 25, 2022

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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Writing Digital Content: Email, Social & Web

By Camille Zess | January 12, 2022

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…

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Facebook and Tourism Marketing: Best Practices

By Camille Zess | September 15, 2021

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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How to use Facebook Ads for Tourism

By Camille Zess | August 4, 2021

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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