AUTHOR: Nicole Mahoney
Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up
Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…
The Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…
Successful Collaborations start with Commonality
Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.
Navigating Tourism Marketing Now: 10 Themes from 26 Leaders
In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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