How to Create Raving Fans

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

Keep Reading

Photos, Food & Formulas: Destination Marketing to Millennials

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up…

Keep Reading

How to Create a Webinar

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down…

Keep Reading

4 Digital News Solutions for the Modern PR Pro

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the…

Keep Reading

Pinterest for Destination Marketing Content

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series,…

Keep Reading

Inside A Blogger’s World

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…

Keep Reading

Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…

Keep Reading

How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

Keep Reading

Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

Keep Reading

Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

Keep Reading