How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…
The Evolution of Welcome Centers
Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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