Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Applying Tourism Marketing Strategies to Talent Attraction
Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.
Tourism Innovation: Five 2020 Practices to Carry into 2021
Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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