Avoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement…
The Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You…
How Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges
Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism industry can do its best…
Preparing for Crisis Management in Tourism
Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced…
2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those…
Email Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…
Travel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that…
How Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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