The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…
How to Combat Overtourism Through Marketing & PR
Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…
Using Anniversaries, Celebrations and Awards for Tourism Marketing
Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…
4 Brand Storytelling Lessons from a Former Washington Speechwriter
Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017,…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
Gamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients…
Communication: Creating World-Changing Collaborations
As we start to look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after…
Tapping into Niche Market Tourism
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…
How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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