4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour,…

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The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should…

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The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…

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How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Elements of Top Tourism Campaigns

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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