Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
Diversity in Tourism: Diversity = Everybody
Everybody is a tourist at some point in their lives. Everybody likes to take a vacation. Everybody dreams of getting away from the day to…
Using Strategic Insights to Set a Clear Direction
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…
Virtual Event Technology: Keep it Simple
We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live events. Virtual events are not…
Frugality is the Mother of Creativity
Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from…
Tourism Recovery Planning: How to get started
The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time…
Strategic Planning for Recovery
Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put…