Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…

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7 Steps in Creating a Marketing Plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Elements of Top Tourism Campaigns

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily,…

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How Your Competition Could Make You More Successful: 2021 Research Findings

While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.

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5 Lessons Learned During the Travel Pause

As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we…

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