5 Pieces of Content You Need in Your Travel Media Kit

By Colleen Onuffer | April 13, 2018

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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How to Market a Destination

By Nicole Mahoney | February 16, 2018

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the…

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Social Media Measurement for Tourism Marketing

By Camille Zess | December 8, 2017

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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So what is Content Marketing, actually?

By Camille Zess | August 25, 2017

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When…

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A DMO’s Guide to Understanding Travel Influencers

By Colleen Onuffer | July 21, 2017

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip…

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When to Add A New Social Media Channel

By Camille Zess | June 9, 2017

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know…

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Social Media Strategy Building Blocks

By Camille Zess | May 26, 2017

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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