7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team…
Adding Strategy to Tactical Marketing
You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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