Pinterest for Destination Marketing Content

By Camille Zess | October 12, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series,…

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The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah Martin | June 19, 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

By Camille Zess | June 8, 2018

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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How to Market a Destination

By Nicole Mahoney | February 16, 2018

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the…

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Social Media Measurement for Tourism Marketing

By Camille Zess | December 8, 2017

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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