AUTHOR: Colleen Onuffer
How to Pen the Perfect Pitch
Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…
How to Combat Overtourism Through Marketing & PR
Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
Tapping into Niche Market Tourism
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…
The Evolution of Welcome Centers
Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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