AUTHOR: Colleen Onuffer

How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a…

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Building Belonging in Tourism Marketing

The days of relying on glossy brochures and catchy taglines to attract travelers are behind us. Today, what truly resonates with visitors isn’t a brand’s…

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Understanding Travel Influencers and the Power of Storytelling

Spend a few minutes scrolling on any social media platform and you’ll see dozens of posts created by influencers – from the brand-sponsored posts on…

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Advantages of Niche Market Tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…

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Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…

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How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…

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Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…

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The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…

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The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…

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