AUTHOR: Colleen Onuffer
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily…
Building Belonging in Tourism Marketing
The days of relying on glossy brochures and catchy taglines to attract travelers are behind us. Today, what truly resonates with visitors isn’t a brand’s…
Advantages of Niche Market Tourism
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve…
How to Pen the Perfect Pitch
Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…
How to Combat Overtourism Through Marketing & PR
Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields