Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
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How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
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Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025

Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations beyond the typical hotspots, offer…
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More Great Inspiration

Tourism Recovery Planning: How to get started

The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time…

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Strategic Planning for Recovery

Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put…

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6 Strategies to Prepare for Tourism Recovery

From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April 2020 with 12…

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The Rise of Heritage Travel: A new way for tourists to find themselves

People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury…

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Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook

When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.

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How to Work with an Agency: 5 Key Conversations

It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.

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Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have…

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Trending in Food Tourism

With the rise of experiential travel, it’s no surprise that this focus has spilled over into food tourism. According to the World Food Travel Association,…

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