Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
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How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
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Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025

Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations beyond the typical hotspots, offer…
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More Great Inspiration

Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…

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Travel PR: How to Turn Desksides into Destination Guides

At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that…

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Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking…

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How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I…

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The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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How to Host a Travel Writer: A Guide for Destinations

A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…

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Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…

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