Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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How Tourism Brand Ambassadors Elevate Your Destination Story

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
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The Rise of Heritage Travel: Finding Cultural Connections

People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore the world. It goes beyond…
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Boost Your Results with Effective Tourism Marketing Tracking

Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working, identify areas for improvement, and…
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More Great Inspiration

Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…

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Travel PR: How to Turn Desksides into Destination Guides

At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that…

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Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking…

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How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I…

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The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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How to Host a Travel Writer: A Guide for Destinations

A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…

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Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…

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