Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Attracting Canadian Travelers: How U.S. Tourism Partners Can Build Bridges Despite Policy Challenges
Advantages of Niche Market Tourism
Gamification to Drive Engagement: More than One Way to Create Fun
More Great Inspiration
How to Host a Travel Writer: A Guide for Destinations
A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…
Education in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is…
Making the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….
5 Destination Marketing Campaigns That Blew Us Away in 2017
As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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