Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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What Does It Mean to Operationalize Collaboration and Why Does It Matter?

Most travel and tourism organizations recognize the value of collaboration. But how many have built the processes, systems, and resources necessary to make collaboration an ongoing part of their business?…
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500 Episodes, 10 Years, and the Growing Value of Original Content in the Age of AI

When I launched my podcast, Destination on the Left, ten years ago, the acronyms LLM, GPT, AI, and AGI had not entered the marketing conversation. If I had heard of…
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Data-Driven Decision Making in Tourism

Tourism organizations have more information at their fingertips than ever before. Website analytics, visitor surveys, spending data, online reviews, and economic impact reports can all help us learn more about…
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More Great Inspiration

5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

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