Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
From Transactional to Transformational: Rethinking Partnerships
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
Loretripping: Turning Local Stories Into Travel Motivation
More Great Inspiration
Niche Group Travel Starts With Communities
Group travel is changing. For a long time, group trips were built around logistics—shared transportation, fixed schedules, and stress-free travel. But today’s travelers don’t join…
Commitment: World-Changing Collaborations
World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…
The Ins and Outs of Influencer Agreements for Tourism Marketing
If you’ve worked with influencers before, you’ve likely learned that no two partnerships are exactly alike. Some are simple hosted experiences. Others are paid campaigns with very specific deliverables. And as influencer…
Annual Planning for Tourism Businesses and Organizations
As we approach a new year, many of us in the tourism industry are deep in budgets, goals, and project wrap-ups. I’m right there with you. This…
How Curated Experiences Can Help Your Tourism Marketing
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…
From Assistant to Amplifier: Rethinking AI for Tourism Marketers
After attending MAICON, a Marketing AI conference hosted by SmarterX, one message came through loud and clear: AI isn’t replacing marketers—it’s making our work sharper,…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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