Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Before You Hit Send: A Crash Course in Email Marketing for Tourism
What Does It Mean to Operationalize Collaboration and Why Does It Matter?
500 Episodes, 10 Years, and the Growing Value of Original Content in the Age of AI
More Great Inspiration
Behind the Scenes of a Group Tour: Pro Tips for Travelers and Professionals
Group tours aren’t just about ticking off sights—they’re about sharing experiences, swapping stories, and letting someone else handle the details so you can enjoy the…
Commonality: Creating World-Changing Collaborations
The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework,…
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
4 Common Types of Group Tours
When you see a big motorcoach cruising down the highway, do you ever wonder who’s inside? The answer: just about anyone. Group tours attract all…
Partnering with Travel Advisors: Insights to Grow Group Travel
At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry….
Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing
Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you…
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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