Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
Making a Career in Travel and Tourism
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse
Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…
Destination Positioning: How to Stake Your Claim and Find Your Niche
“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…
10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals
This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the…
The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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