Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling…
From Assistant to Amplifier: Rethinking AI for Tourism Marketers
After attending MAICON, a Marketing AI conference hosted by SmarterX, one message came through loud and clear: AI isn’t replacing marketers—it’s making our work sharper,…
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…
Driving Visitation Through Culinary Tourism
When visitors come to a destination, they’re looking for experiences that feel authentic and unforgettable. Few things connect people—or capture the essence of a place—like…
Creating a Strategic Travel and Tourism Marketing Plan: A Step-by-Step Guide
Strategic marketing is about attracting the right people, at the right time, with the right message. A clear, strategic marketing plan is your blueprint for…
Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing
Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you…
Tourism Advertising Ideas: Creative and Bold Paid Media Moves
Sure, Meta and Google Ads have their place, but let’s not stop at the obvious. Today’s travelers are everywhere: pinning dream trips at midnight, binge-watching…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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