Navigating Trade Shows: Essential Advice for New Tourism Professionals

Entering the tourism industry can be both exciting and overwhelming, especially when attending major trade shows like the ABA Marketplace for the first time. These events are pivotal for networking, learning, and establishing your presence in the industry. To help newcomers make the most of these opportunities, I’ve compiled insights from seasoned professionals on how to effectively navigate trade shows and understand what makes events like the ABA Marketplace truly special.​

The Importance of Networking

One of the primary benefits of attending trade shows is the opportunity to build relationships. The tourism industry thrives on connections, and establishing a robust network can significantly impact your career trajectory.​

“People in hospitality are naturally hospitable. They’re willing to help, offer advice, and promote each other’s destinations. It’s a community, not just a business transaction.”
— Barry Surman, Westchester County Tourism​

As a newcomer, approach each interaction with genuine interest. Engage in conversations, ask questions, and be open to learning from others’ experiences.​

Making a Memorable Impression

Standing out in a crowded trade show requires authenticity and engagement. People remember genuine interactions more than polished sales pitches.​

“The best way to make an impact is to be yourself, be engaging, and make real connections. People don’t just buy from companies—they buy from people they like.”
— Adam Halay, National Baseball Hall of Fame​

Focus on building rapport rather than merely promoting your services. Authentic relationships often lead to lasting business opportunities.​

Preparation and Flexibility: Keys to Success

Trade shows are dynamic environments that require both meticulous planning and adaptability.​

• Comfort is Crucial: With long hours on your feet, wearing comfortable footwear is essential.

“You’ll be walking all day. Make sure you’re comfortable!”
— Jana Kaylor, Eureka Springs​

• Structured Yet Flexible Scheduling: While it’s important to have a plan, allow room for spontaneous opportunities that may arise.​

“Come in with an open mind and an open heart and ready to stick your hand out and introduce yourself to total strangers, because they’re only a stranger once.” — Marlene Smith, Traverse City Tourism

• Adaptability: The tourism industry is ever-evolving. Embracing flexibility can lead to unexpected and rewarding opportunities.​

“Every day in this industry is different. Be open to last-minute changes and unexpected opportunities.”
— Jennifer Tremblay Moore, The Wild Center​

The Unique Value of ABA Marketplace

The ABA Marketplace stands out not just as the largest travel trade show in the industry, but as a gathering that fosters a deep sense of community among tourism professionals.​

“It feels like a family reunion. People here genuinely support one another, and that’s what makes this industry special.”
— Lew Myers, ABA Foundation​

This supportive atmosphere encourages collaboration, knowledge sharing, and mutual growth, making it an invaluable experience for both newcomers and veterans.​

Attending trade shows like ABA Marketplace, TAP Dance, NTA Travel Exchange or OMCA Marketplace is a pivotal step for anyone entering the tourism industry. By focusing on authentic networking, making genuine impressions, and maintaining flexibility, newcomers can navigate these events successfully. Embracing the community spirit that defines the tour and travel industry will not only enhance your professional journey but also contribute positively to the broader tourism industry.​