Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes…

Keep Reading

Applying the Science of Behavior Change to Tourism Marketing

Through our work on a marketing campaign to create behavior change and promote sustainability, we started with research to understand the best way to inspire…

Keep Reading

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

Keep Reading