Storytelling is Key in Tourism Marketing
In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes…
Applying the Science of Behavior Change to Tourism Marketing
Through our work on a marketing campaign to create behavior change and promote sustainability, we started with research to understand the best way to inspire…
5 Key Ingredients for Marketing Campaign Success
When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (22)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (7)
- Travel PR (32)
- Destination Marketing (144)
- Group Travel (31)
Collaboration Toolkit

Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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