Identifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are…
Instagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…
When to Add A New Social Media Channel
How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (22)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (7)
- Travel PR (32)
- Destination Marketing (143)
- Group Travel (27)
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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