Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local…
Navigating the Future of PR
In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future…
Top Tourism Campaigns of 2023
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…
Can Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Tracking Digital Tourism Marketing Efforts
Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…
The Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….
Under, around and in between: Hidden gems in tourism
The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years…
Insights from TAP Dance 2023
Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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