Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…
Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…
Looking Ahead: Tourism Marketing of the Future
Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…
10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals
This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the…
The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…
Using Anniversaries, Celebrations and Awards for Tourism Marketing
Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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