Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO…

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How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the…

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Preparing for Crisis Management in Tourism

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced…

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4 Digital News Solutions for the Modern PR Pro

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the…

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Inside A Blogger’s World

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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5 Pieces of Content You Need in Your Travel Media Kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media…

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Education in the Tourism Industry – It’s Everywhere!

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is…

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Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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Attracting Chinese Tourists

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad…

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