The Art of Strategic Positioning for Attracting More Visitors
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely…
Travel Reflections: What is “Authenticity” in Tourism?
In August, my husband and I traveled to Alaska’s Inside Passage on a cruise that stopped in the ports of Sitka, Skagway and Juneau, Alaska….
How DEI Initiatives Transform Destination Experiences
The landscape of DEI is shifting and the travel industry is no exception. According to a recent article in Travel Weekly, almost as suddenly as…
Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local…
Making a Career in Travel and Tourism: Getting Started
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…
Changing Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way…
Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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