AUTHOR: Colleen Onuffer
Strategic Planning for Recovery
Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put…
Attractions as Destinations
Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for…
Marketing Tactics for Small Budgets and Big Reach
When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage…
Email Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…
How to Host a Travel Writer: A Guide for Destinations
A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great!…
Making the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers….
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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