Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Tourism Advertising Ideas: Creative and Bold Paid Media Moves
Marketing and PR Strategy with the PESO Model
More Great Inspiration
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…
Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
How to Work with an Agency: 5 Key Conversations
It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.
Why Work with and How to Choose a Marketing Agency
In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours…
Using Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO…
Email Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…
Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…
5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide
When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…
Maximizing and Proving Trade Show ROI
What’s the value in attending a trade show? Most trade shows keep a list on their website with reasons to justify the investment of a…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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