Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Owned Media Foundations: How Your Website, Email, and Blog Support Tourism Marketing

Owned media is exactly what it sounds like — it’s yours. Your website, your email list, your blog — these are the channels where you have complete control over your…
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Social Media Strategy Building Blocks

When it’s time to develop or refine your social media strategy, are you working with the building blocks that set the stage for success?  As the world continues to shift…
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Measuring Earned Media and PR: Introduction to the Barcelona Principles

Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily tracked—destination marketing professionals often face…
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More Great Inspiration

How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Elements of Top Tourism Campaigns

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…

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Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…

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Aligning Your Marketing Around the Customer Journey

Every customer goes on a journey when making a purchasing decision – whether buying a car, selecting a cleaning service or choosing a family vacation…

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How to Work with an Agency: 5 Key Conversations

It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.

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Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours…

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Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO…

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Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions,…

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Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are…

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