Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
From Transactional to Transformational: Rethinking Partnerships
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
Loretripping: Turning Local Stories Into Travel Motivation
More Great Inspiration
Becoming More Diverse, Equitable and Inclusive – Small Steps Add Up
Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were…
Collaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…
Top Tourism Campaigns of 2021
Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality…
The Evolution of Welcome Centers
Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince…
Successful Collaborations start with Commonality
Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.
The Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields