Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
How Destinations Are Responding to Changing Meeting Planner Expectations
Choosing the Right Social Media Platforms for Tourism Marketing
Five Road Trip Trends Shaping Tourism Marketing in 2026
More Great Inspiration
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
The Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…
Navigating Tourism Marketing Now: 10 Themes from 26 Leaders
In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Creative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…
Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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