Inspirational ideas and insights
Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.
Most recent
Understanding Travel Influencers and the Power of Storytelling
The Evolving Role of DMOs as Placemakers
Travel Industry Trends to Watch in 2025
More Great Inspiration
5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond
The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.
How to Create Raving Fans
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
3 Ways to Reach the Canadian Market with Travel PR
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross…
Marketing Tactics for Small Budgets and Big Reach
When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage…
Using Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO…
How the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the…
Avoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement…
The Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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