Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

Most recent

Storytelling is Key in Tourism Marketing

In a world filled with stunning travel photos and packaged itineraries, what truly inspires someone to book a trip? It’s not just the picture-perfect landscapes or the extensive list of…
Keep Reading

How to Find and Identify Influencers

In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction…
Keep Reading

Second Cities, First Choice: Why Groups Are Going Off the Beaten Path in 2025

Big-name cities often steal the spotlight, but sometimes the most rewarding experiences come from the road less traveled. Second cities, those vibrant yet lesser-known destinations beyond the typical hotspots, offer…
Keep Reading

More Great Inspiration

Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready

Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…

Keep Reading

Building Relationships for Partnership Marketing

Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations…

Keep Reading

Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

Keep Reading

How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…

Keep Reading

Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

Keep Reading

10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the…

Keep Reading

2023 Tourism Trends

In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…

Keep Reading

The DMO of the Future

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…

Keep Reading

Co-opetition: Good For Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…

Keep Reading

How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has…

Keep Reading