Inspirational ideas and insights

Stay two steps ahead with insights from our tourism marketing expertise. Our knowledge comes from our work first-hand in tourism campaigns, talking with industry professionals on our podcast, attending industry events and staying current on travel trends and research.

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How Tourism Brand Ambassadors Elevate Your Destination Story

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
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The Rise of Heritage Travel: Finding Cultural Connections

People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore the world. It goes beyond…
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Boost Your Results with Effective Tourism Marketing Tracking

Measurement is at the heart of every successful digital campaign, and tourism marketing is no exception. Tourism marketing tracking allows you to understand what’s working, identify areas for improvement, and…
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More Great Inspiration

Main Street Marketing and Community Partnerships

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…

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Low-Cost Marketing Tools for Tourism Promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The…

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2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos

This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky,…

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Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready

Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their…

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Building Relationships for Partnership Marketing

Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations…

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Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…

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Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

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10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the…

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2023 Tourism Trends

In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There…

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