Commonality: Creating World-Changing Collaborations

The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework,…

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Partnering with Travel Advisors: Insights to Grow Group Travel

At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry….

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Welcoming All 2.0: Key Takeaways from Our Community Conversation on Inclusion in Tourism 

In our rapidly evolving travel industry, the concept of being a “welcoming destination” is no longer simply about inviting more visitors. It’s about deeply understanding…

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Communication: The 3 C’s of World-Changing Collaborations

Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and…

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Building Belonging in Tourism Marketing

The days of relying on glossy brochures and catchy taglines to attract travelers are behind us. Today, what truly resonates with visitors isn’t a brand’s…

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Tourism Marketing: A Collaborative Approach

Promoting a destination involves celebrating its unique attractions, culture, and experiences. But when different regions join forces, they create something more powerful together than they…

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Belonging and Community

As leaders in the travel and tourism industry, the concept of community can take on various meanings. It might be rooted in the local community…

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What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. About 15 percent of the world’s population live with…

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Travel Trends from NTA Travel Exchange 2024: Embracing Change and Innovation

The 2024 NTA Travel Exchange brought together industry professionals, thought leaders, and travel enthusiasts to discuss the future of tourism and reflect on the challenges…

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The Power of Co-opetition: Collaborative Membership Programs in Travel

When businesses that are typically competitors choose to collaborate, they can achieve levels of growth that are unattainable on their own. We call this co-opetition….

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